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About Us


THERE CAN BE NO LIFE WITHOUT WATER

B FOR WATER

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About Us


THERE CAN BE NO LIFE WITHOUT WATER

B FOR WATER

                                                            Infographic designed by Ruban Hussain, 2016.

                                                            Infographic designed by Ruban Hussain, 2016.

There can be no life without water. It is indispensable for every human activity but is limited in quantity, unequally distributed and knows no boundaries. Sustainable, just and equitable availability of water is critical to our survival - yet, we are rushing headlong into a water crisis because its political sensitivity has made it impossible to manage it.

It is in this context that B for Water explores a possible paradigm shift in Water Management. It creates a knowledge network of researchers and policy advocates to study ‘Water Use Embedding (WUE) as a tool to bypass the challenges in managing water directly. It invites academia to share articles which hold lessons for WUE based water management, policy advocates to share case studies and both to conduct further field evaluations. It studies the issues related to policies and practices that encourage valuations of products reflecting their virtual water footprint. It guides efficiency in water use not through direct controls but through incentivizing water efficient choices by product supply chains..  

B for Water shall be a global network of researchers & policy/market makers with opportunities for exchanging ideas, resources and policy learning and to guide decision makers in making the shift towards WUE based management. The objective is to trigger a global Water Sustainability effort - with Water Use Embedding (WUE) as the tool and Virtual Water Supply Chains as the units of water management. 

Profiteering from Water Miseries

Today, Water Policy is at the same stage that we were at three decades back on climate change. There is a recognition that we are headed for big trouble, but a clear direction ahead is not.  Decades of research, benchmarks for carbon footprints and strong institutional anchoring have made the Climate change movement an increasingly successful policy effort today.  It is time to replicate that success for Water sustainability.

Join the 'B for Water' initiative to lead the world away from crisis... towards a Water Secure future. 

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